What Will Product Passports Mean for Brands

What Will Product Passports Mean for Brands — perspective from Heirmark on digital product identity, passports and lifecycle systems.

Digital Product Passports need structured product data with permissioned visibility — materials, journey, care and compliance without oversharing.

Every physical product needs a durable identity if brands want authenticity, transparency and circular programmes to work at scale. QR existence alone is not authenticity; resolution and controlled data are.

Heirmark connects identifiers to a brand-controlled passport and keeps ownership, service and retirement as events on the same identity record.

This article sits in the Heirmark newsroom as Demo Experience context until live programmes publish their own stories.