Give every product a life beyond the label.
One identity for authenticity, ownership and lifecycle.
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One identity across the product lifecycle
Connect every item to a Heirmark identity, authenticity, provenance, ownership, care and next life on one record.
Demo Experience, identity patterns in the wild
CAPTURE
Create a cloud-based digital profile for every item and capture events over their lifecycles.
CONNECT
Deliver valuable, trusted data to customers through engaging digital product experiences.
CAPITALIZE
Enrich your products with new capabilities and valuable customer services.
End-to-end product traceability on Heirmark identity
Follow each item from production to sale, ownership, care, resale and retirement, with events attached to the identity.
Engage customers through the product itself
Open branded passport experiences on scan, authenticity, story, care and services without a separate app.
Prepare compliance without oversharing
Capture materials, events and certifications on the identity, then share what the brand chooses with customers and partners.
Pre-program products for repair, resale and recycling
Scale repair, resale and recycling by resolving services to the same Heirmark identity.
Protect the brand with identity-backed authentication
Authenticate against the Heirmark identity, not QR existence alone.
See it in action
DEMO EXPERIENCE
Jacquemus launches a first-of-its-kind music merch capsule that gives customers access to an exclusive, embedded soundtrack.
UNIT IDENTITY
New Zealand’s #1 outdoor brand rolls out Digital IDs to engage consumers, scale new services and accelerate sustainability.
BRANDED PORTAL
Ganni is stitching the narratives of her past into every garment. Through a partnership with Heirmark and Microsoft, each garment in the Autumn/Winter 2023 is connected with a Digital ID to unlock its unique design story.
AFTERCARE DEMO
Sézane uses Digital IDs to trace every item from field to finished product and make each item “resale-ready” through a partnership with Vestiaire Collective.
PASSPORT SHOWCASE
Europe’s leading online platform for fashion and lifestyle helps its customers prolong the lifespan of their garments through interactive Digital IDs across its private label collection.
Press
“This technology will radically change retail.”
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“Heirmark is identity infrastructure for physical products.”
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“Is luxury set for resale-ready products?”
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“Product identity keeps products accountable, and clothes accounted for.”
Read article
Digital Product Passport
Prepare for EU’s
upcoming regulation
